Kbb News (Bathrooms) - British kitchen and bedroom manufacturer Crown Imperial has introduced a collection of Brass, Copper and Nickel baths, under the brand of Waterline, which the firms hopes will help to make high-end luxury more
accessible to its growing customer base.
The news marks Crown Imperial's first venture into the bathroom sector, with the launch of the Waterline Bathroom Collection.
Crown Imperial, whom are perhaps more well known for their kitchens and bedrooms, celebrated its 75th anniversary as a leading British furniture manufacturer in 2021 and the new bathrooms are a stunning new product line that certainly fill the bill of affordable 'high-end luxury'.
According to the kbb manufacturer, Crown Imperial says the news is part of an “exciting milestone” which now sees the business offer a full Kbb solution for independent retailers.
The new bathroom range includes furniture, WCs, and flushing systems, towel warmers and lighting to brassware, basins, shower trays, enclosures, baths, heating solutions, flooring, mirrors and much much more.
According to the kbb manufacturer the Waterline collection is “competitively priced” to help retailers maintain “strong” margins and it will not be sold online, which has been a bugbear of independent retailers for years.
In addition, there will also be incentives offered to retailers who choose to display Waterline products.
The standout bathroom products from the new range are the stunning metal baths, namely the Waterline Brass Bath Tub, WaterlineNickel Plated Bath Tub, and a Waterline Copper Bath Tub with a Nickel Interior. They all have a standardised measurement of 1650 x 750mm and come with matching bath wastes. Each bath is hand-forged.
CEO of Waterline Distribution Michael Marriott commented: “We are delighted to launch the Waterline Bathroom Collection, marking our first step into the bathroom market. This expansion is a testament to our dedication to providing a full KBB service solution.”
The addition of the Waterline Bathroom Collection seems a natural product line addition from Crown Imperial and in doing so allowing its designer and retailer customers the opportunity to find everything they need from a single, reliable Kbb supplier.
Michael Marriott, CEO of Waterline further added, “The Little Blue Bathroom Co brochure not only showcases the wide range of products available but also provides inspiration for retailers and customers, with solutions for every bathroom style and size.”
Newly opened Kbb Retailer Studio5 Home Interiors in Cheshire said the new Waterline Bathroom Collection is a stunningly, luxurious yet affordable collection of bathroom products from a well established Kbb manufacturer Crown Imperial and it looks forward to working with the brand as part of its full home service.
Studio5 Home Interiors brings together 50 years of home improvement and interior design experience and in addition to being an authorised retailer for Schuller german kitchens the business incorporates some of the most well known, high-end Kbb brands to offer high levels of integration and harmonisation to its clients homes.
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