Gorenje has invested in customer relationship management software Salesforce, which it says will “streamline its service for its customers across the UK”.

According to Gorenje and KBB Daily, the software will allow it to improve its customer service and targeted support due to having access to a broader range of information on its customers.

“We pride ourselves on delivering fantastic products to our network of customers, however we wanted to focus on the service that we offer too,” said Gorenje UK national sales manager Stuart Benson, pictured. “This new system will give us a 360 degree view on our customers and allow us to improve our customer focus and relations.

“We were particularly eager to begin using this software as it allows our retailers to give us valuable feedback about our service and products – allowing us to continually develop and improve our offering,” Benson added. “We are thrilled to have invested in this system and are confident that this is going to be a positive step forward for both Gorenje and our customers alike.”