Farrow & Ball, the luxury paint and wallpaper brand, has appointed M2M as its media planning and buying account for the UK, Western Europe and the US.

The Omnicom Media Group agency has been appointed to the account following a pitch against with other ‘undisclosed agencies’, which was handled through Creativebrief a leading provider of agency intelligence to brand marketers.

M2M will now work with Sarah Cole, Farrow & Ball’s marketing director, and the wider Farrow & Ball team in a bid to broaden its appeal and ensure its approach to communications to support its ambitions. In February 2012, Farrow & Ball launched the first print campaign by Brave since handing the ad agency the business. The creative used the tagline, "Always revered never replicated".

Cole said: "Our business has grown substantially over the last three years, and in M2M we found a partner with the expertise to help us plan and evaluate our media communications globally."

The media review kicked off in November last year and the brand previously managed its planning and buying in-house.

Sam d'Amato, managing partner at M2M, said: "Farrow & Ball are exactly the type of brand we like to work with. They are ambitious, genuinely passionate about their craft, have an incredible product and an authentic story to tell.

"To have the chance to help them share that story with a global audience is a pleasure and a privilege"