Italian appliance manufacturer Bertazzoni has formed a new partnership with British kitchen furniture manufacturer Mereway.
The new partnership means Bertazzoni’s product portfolio – including its range cookers – are available to Mereway’s 150 premium retail partners across the UK from this month.
“Having only launched in May 2017, this a big achievement for us and we’re very glad to have forged this relationship with Mereway,” Bertazzoni UK & Eire managing director Maurizio Severgnini told the KBB news and press. “They create beautiful kitchens with a focus on attention to detail and design in much the same way that we produce our appliances, so it seems like a great fit.”
He added: “The emphasis Mereway places on customer service is also aligned with our own views; the kitchen is a place to spend time with family and friends making memories, so it should be perfect and both our companies endeavour to make this a success.”
Mereway Kitchens are leading manufacturer of high quality kitchen furniture, supplying to an extensive network of independent retail outlets nationwide and over the last 30 years they have built an enviable reputation for creating beautiful hand crafted kitchens that fits with brand ethos of Bertazzoni.
Mereway sales and marketing director Graham Jones said: “Bertazzoni not only makes products that look beautiful and create an impact in any kitchen, but they are designed and manufactured to the highest quality to give them the exclusive feel that our customers crave.
“We’re excited to introduce our network of retailers to Bertazzoni products and are expecting them to be very popular. It’s a great way to start 2018 and we’re looking forward to what the year holds.”
Although Bertazzoni, whom celebrated its 135th birthday in March last year (2017) are also available at the likes of Appliances Direct, Appliances Online (AO.com) and John Lewis department stores it is partnerships the likes of that with Mereway Kitchens that will put the Bertazzoni brand in front of the profile of kitchen buyers that will be more inclined to buy into the Bertazzoni ethos than those shopping at most other kitchen retailers.
