Leading Online electrical retailer AO.com is looking to hire 100 new staff for its new Manchester-based sales office at Baskerville House on New Bailey Street, Salford which will house the company's 155-strong sales team alongside its internal multimedia team and some of its IT workforce.

According to AO.com, the move to the new office “will provide the infrastructure” to allow it to hire its new employees in time for the Black Friday shopping event at the end of November.

AO.com CEO Steve Caunce added “As a business that has its roots firmly in the north west, we are thrilled to be able to create these jobs in Manchester and be part of the city's growing digital landscape. AO.com is a unique business that is driven by its values and places the customer at the heart of everything it does, which is why roles such as these are integral to the business's future success.”

Formed in 2001 when the first Appliances Online website went live the business has gone from strength to strength and have been able to carve out a niche for themselves as a customer service orientated retailer of appliances which was so lacking in the industry at the time.

At AO.com you can now order laptops and pc's in addition to the home appliances and as such the products on offer number in excess of 4000 now and with fitting services, old appliance disposal and more available its no wonder that more and more consumers are shunning the high street when you can get superior customer service via online retailers such as AO.com