AO World (Appliances Online) is expecting to see year-on-year revenue growth of 20-21% for its UK operations for the second quarter of the year – the three months ending on 30th September 2015 – which it says will be “driven by growth in AO.com sales of over 30%”.

In July, the company reported a “muted” first quarter with UK revenue growth reaching just 6.5% for the three months ending on 30th June. However, the business also reported an increase in UK orders of 13.9%.

In recent months, AO.com has embarked on its national TV advertising campaign, which is a series of 30-second advertisements featuring real AO.com customers in a documentary-style setting. The ads form part of AO.com's 'Loved by Millions' multi-channel advertising campaign.

The company is also ramping up its business strategy in Germany, where it launched last October. According to AO World, progress in the country “remains in line with plan” and it remains “encouraged by the development of the business”. AO World will publish its interim results for the six months ending on 30th September in November.

AO (Appliances Online) formed by CEO John Roberts in 2000 after a £1 pub bet by a friend challenging Roberts he couldn’t sell appliances online, Roberts certainly took up the challenge and along the way from its first website in 2001, and other notable milestones such as acquiring two-man delivery company, Expert Logistics in 2009, the business performed better year on year and the milestones became more significant so that in 2012 AO (Appliances Online) became a mid size company and opened its new customer service centre with 150 new jobs in Manchester, rebranding to just AO.com in 2013 and a London Stock Exchange listing in 2014 to become a household name in household appliances with more than 4000 products to choose from.