UK Appliance brand Stoves has started a multi-channel awareness campaign that will see Stoves promote the launch of a dedicated ‘Induction Technology’ landing page as it seeks to continue its growth, through diversification of its product range.
Announcing the new initiative Stoves says that its multi-channel awareness activity will be focused on promoting the smarter, faster, safer and greener benefits of induction cooking technology whilst showcasing Stoves’ comprehensive induction range cooker offering.
As part of its Stoves Deluxe range cooker offering, Stoves currently offers rotary controlled, touch controlled and zoneless induction.
There are three Induction product ranges from Stoves,
Touch Induction
Prefer a sleeker look controlled from above? Our modern slider controls on the hotplate put you in control at the touch of a button.
Rotary Induction
Prefer control dials for a traditional look and feel?
Here’s all of the benefits of induction technology in a
familiar system, which also features bridgeable zones.
Zoneless Induction
A World-first on a range cooker - We’ve removed the rings that restrict you to give you a full surface cooking area where you can place up to 6 pans. Any pan, any shape, anywhere on the hotplate! The intelligent management system will even remember the power level of any pan you move to another position, automatically allowing you to carry on cooking.
Steve Dickson, head of marketing and Innovation at Stoves parent, Glen Dimplex Home Appliances, said: “In a challenging market induction has remained a resilient sector, attracting new consumers to the category. Despite this, we believe there are many consumers out there who don’t understand the technology and would benefit from it. We are supporting our retailers by launching this campaign to communicate the benefits of induction. We are proud to have invested in the most comprehensive induction offering on range cooking in the industry and wanted to work with retailers to highlight the potential benefits to consumers.”
