Respected, premium German kitchen manufacturer Poggenpohl has come in at fourth place in a list of the top 50 German luxury companies.
The short list, chosen by “luxury producers” from a list of 100 brands was compiled by EY, Inlux and Keylens.
Companies are ranked by performance, digitalisation, innovation, sustainability and customer centricity, as well as the new criteria of customer perception.
“We are thrilled to be among the top five German luxury companies and see this ranking as validation of our brand strategy,” said Poggenpohl CEO Gernot Mang.
“Our claim is to constantly rethink the kitchen by focusing on people and their diverse needs. It is also very important to us to meet our international customers’ personal requirements.”
According to Poggenpohl, recent analysis from EY found that the German luxury market is going to increase from €65bn to €88.7bn by 2025, with interior design and kitchens playing an “important part” in the market’s growth.
Poggenpohl claims to be the oldest kitchen brand in the world, founded in 1892 by Freidemir Poggenpohl and is arguably one of the leading international brand names in kitchen design, known in more than 70 countries worldwide.
The iconic brand regularly tops kitchen industry market reports so it comes as no surprise that the small but iconic kitchen brand is amongst the top luxury brands of Germany.
Having made the list now for the 8th year running, the rest of the brands that make up the top 50 are valued at some $305.7 bn.
Montlanc, Leica and BMW i8 beat Poggenpohl, whilst SieMatic came in at joint 5th, Bulthaup in 10th and Miele in 14th place plus Gaggenau in 23rd. Outside of the kitchen entrants to the Top 50, other iconic luxury brands such as Mercedes AMG (13th), Villeroy & Boch (16th), Mercedes Maybach (19th), Porsche (22nd) and Hugo Boss (26th) are amongst the more widely known outside of Germany that also made the cut.
