KBB Birmingham, which took place from 4-7 March, has been hailed a huge success and credited with delivering a much needed confidence boost to the KBB industry.
With a positive buzz around the show throughout the entire four days, an overwhelming number of exhibitors are reported to have had a fantastic show.
Bob Marsden, UK Country Manager for retail of Nolte, is overwhelmed by the outcome: “It's hard to see how kbb could have gone much better for Nolte. Before the show I had an idea of what I thought would be a good result for us over the four days, and we eclipsed that at the end of day 1! The comments from visitors to the stand were unanimously positive and the number of qualified leads that we took for both retail and contract potential customers will keep us very busy for the next few months. All in all, a resounding success which is starting to bear fruit already.”
Georgina Spencer, Marketing Manager for Roca: “kbb was a great show for us as we had the opportunity to speak with both potential and existing customers about our new products for 2012. The reaction to these was fantastic, particularly to the In-Tank Meridian and CleanRim The Gap WCs. The number of displays we secured through the show was especially pleasing and the follow up that we have done already on the leads gathered at the show indicates that they are of high quality.”
Chris Routley of Coram Showers: “kbb 2012 was a fantastic opportunity for Coram/Impey to demonstrate our expertise and support ‘THE’ UK trade show. We feel that the exhibition gave us the perfect platform to welcome many visitors and inform them of the exciting future for our company, giving them the opportunity to follow us through 2012 towards another successful year.”
Sara Johnston, marketing and communications manager for Geberit: "KBB Birmingham is always an exciting event in the industry calendar, and the 2012 show exceeded our expectations. Ours was one of the busiest stands at the show and visitors to our stand were genuinely enthused by the new products we had to show them. We also took very strong orders for displays at the show giving us a strong platform for ongoing business in 2012."
Exhibitors were under no doubt as to the quality of the visitor, and many companies had to bring in more staff to cope with the level of interest in their products.
“kbb 2012 proved to be the most successful show we have ever done” a delighted Leigh Martin, Managing Director of EQ Software notes. “We initially thought our stand would be over-manned for the show in Birmingham, but we needed more staff to cope with the demand and are now looking to increase its size the next time.”
Warren Ginsberg from HiB commented “Sunday at KBB Birmingham was the best day I ever had in business at an exhibition. We launched several new products and underestimated the interest we would have. We had 18 staff on our stand and struggled to cope with demand - it was an outstanding day in terms of business. ”
The investment made, not just by the organisers, but by exhibitors also, was evident and created the perfect atmosphere to stimulate smart business, while new feature areas such as Contract Spaces and the Cookery Demonstration Area introduced visitors to new tools to help their businesses grow from strength to strength. Over in the seminar theatre, visitors were treated to free talks from a number of key industry figureheads including Marc Viardot, Director of Marketing & Product, Laufen; leading interior designers Laurence Llewlyn-Bowen and Anna Ryder-Richardson; Product designer Robin Levien RDI of Studio Levien; Professor Peter Gore, Professor of Practice (Ageing & Vitality), Newcastle University) and celebrated kitchen designer Gerd Bulthaup – who’s seminar was strictly standing room only!
Brand Director Andrew Vaughan commented: “One of the things we strove to improve on was not only the quality but the diversity of our audience and it was especially pleasing to hear back from our exhibitors that we delivered on this promise – in fact we saw a significant increase in the number of multiple retailers, developers, specifiers and architects to this year’s show. I truly believe that this year’s KBB Birmingham has given the industry the confidence it needed and welcome the opportunity to be a part of investing in the future of the KBB industry.”
After a fantastic 2012 event, the stage is set for KBB Birmingham 2014 which will return to the NEC from 2-5 March. For more news from the industry’s definitive event, visit www.kbb.co.uk
Press contact: Andrea Moseley • 0207 921 8442 • andrea.moseley@ubm.com
KBB Birmingham is organised by UBM Built Environment, the UK’s leading B2B information provider serving both the construction and commercial property communities. Its leading brands include Barbour AB, Building, Building Design, BSEC, Decorex International, Ecobuild, interiors UK, Property Week and The Sleep Event. With a team of over 300 based in London, Ascot, Chester and Abu Dhabi – plus links with UBM operations from Sao Paulo to Shanghai – UBM Built Environment has revenues of £30m+ and a proven track record of delivering high-quality products and services for customers, led by award-winning commercial leaders and editors.
UBM Built Environment is part of UBM plc – the global leader in business-to-business information and services – serving 70 professional communities in 40 countries.
This Kitchens Kitchens news item was sourced from KBB Review following Kitchens Kitchens attending the KBB Birmingham Event, in which it was no surprise to see German Kitchens and German Kitchen companies dominate the Ultimate Kitchens Trade show of KBB in Birmingham this month and we expect the trend to continue.
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