Kbb News - Grohe UK new Specification Hub to open at HIX 2024 design exhibition that will take place at London’s Business Design Centre on 27 & 28 November 2024.
HIX, is Europe’s only hotel focused design event bringing the hospitality community together for two days of talks, parties, installations and a curated exhibition of over 160 leading design brands to help deliver a celebration of everything design focused, that makes hotels incredible.
This year will be Grohe’s fourth consecutive year at the Hotel design showcase and will see luxury german plumbing fixtures brand Grohe launch its first UK Specification Hub which has taken up permanent residence on the second floor of the London Business Design Centre.
The Specification Hub has been specifically created as dedicated space for predominantly A&D customers to see the Grohe portfolio first-hand, with Grohe's expert team providing a tactical and personal experience ahead of client decision-making.
Grohe's Specification Hub will offer visitors the chance to explore a carefully curated selection from its extensive product range, including its premium sub-brand, Grohe Spa. New launches include the new Grohe Cubeo range, as well as the Grohe Rapdio Shower Frame which has been specially designed for concealed shower systems, addressing the challenges faced by installers by offering pre-assembled components.
Chris Dodds, leader, UK & Ireland, LIXIL EMENA, said: “Once again, we’re delighted to be returning to HIX this year and this is an extra-special showcase as we’ll open our new specification hub dedicated to architects, designers, and specifiers. The opening of our specification hub is a strategic step in our plans for the projects sector, which is growing at pace in the UK and Ireland. We understand the value and importance of providing a space that offers our customers a tactile experience with our products ahead of specification”.
HIX London 2024
Representing the entire hotel design supply chain, major bathroom, surface, technology, furnishing and fabric suppliers including GROHE plus other leading brands such as Laufen, Roca, Hansgrohe, Chelsom, Duxiana, Hypnos, Muuto together with Villeroy & Boch and the Ideal Standard bathroom brand, the HIX event is an ideal platform to showcase the latest product releases suitable for the hotel design industry.
The theme for this year’s HIX event is, ‘a sense of place’, which aims to explore the unique connections that exist between a hotel and the area which it serves – be that a specific building, a neighbourhood, a district or an entire city.
AquaSymphony by GROHE
Imagine you could start each and every day with the sound of a powerful waterfall, immersing yourself into the invigorating power of water?
AquaSymphony by GROHE lets you escape for a moment and step into a world where the interplay of water renews you, bathing you in softly coloured light and soothing you with relaxing sounds.
Designed, engineered and manufactured in Germany.Grohe has a long heritage of creating high-end showers – made in Lahr, Germany to the very highest of standards. AquaSymphony is the culmination of these many years of shower knowledge and expertise. When craftsmanship meets innovation, the result is something beyond compare: AquaSymphony.
Whilst AquaSymphony by premium sub-brand, Grohe Spa may not be suitable for your average home, this very high end shower experience with spa like feel and quality will no doubt appeal to hotels and other leisure brands for the use in spa's and health clubs.
As such AquaSymphony and its inclusion in HIX London 2024 will no doubt be an exhibition highlight.
HIX LDN 2024
Business Design Centre
52 Upper St, London
N1 0QH