More than 150 Franke 'More in Store' retailers have signed up to support and host a Blooming Great Tea Party for Marie Curie in June.
Franke has teamed up with chocolatier Ruth Hinks – who also joined Franke on its stand to give demonstrations at KBB Birmingham in March – for the campaign, with Hinks baking chocolate brownies for each of the registered showrooms using a recipe that she has “exclusively developed for the campaign”, according to Franke.
Retailers involved in the campaign will also be sent a free marketing pack including posters, postcards and tent cards to promote the event in local communities. Franke will also promote the retailers involved on its Facebook and Twitter pages.
Hinks is also set to host a chocolate masterclass at the location of the top fundraising showroom in the tea party, “giving the winning retailer the opportunity to generate substantial customer interest and local publicity”.
Not to be confused with the Boston Tea Party the Blooming Great Tea Party is a great cause for celebration (for Marie Curie) as last year the event raised £667,000 raised across the country through the Franke dealer network which in turn funded 33,350 hours of vital nursing care.
Visit Blooming Great Tea Party to find your local Franke retailer and support this fantastic event!